Who We Are
Textile Art, Rare Vintage Pieces, and Bespoke Homewares
Birch & Loom is owned and run by Perth-based Robin Birch, long a respected name in wine marketing. But it was always textiles and interiors which most intrigued her, a personal passion fanned by an international upbringing immersed in other cultures and their most beautiful offerings.
It was not until 2011, however, on her first visit to India that Robin realised she could combine her eye for the most authentic and beautiful textiles and homewares with the business of sharing her discoveries. As many of the pieces she admired and, indeed, purchased were not readily found in Australia, she saw an opening to bring truly beautiful, individual pieces into others’ homes.
“I was surprised to find that the textiles I found and loved were not widely available in Australia.”
The following five years have been devoted to exploring the textile industries of India, Thailand and Central Asia, studying their history, getting to know the artists and the skills behind their work. In doing so, Robin has developed a range of items for sale that are true to their place and culture but at the same time make beautiful additions to the most contemporary of homes world-wide.
Always Trade Fairly
All items in the Birch & Loom store are handmade or handprinted, and available in very limited numbers.
Bedding items are all hand printed and stitched by a team of six skilled machinists in Jaipur. None of the products are sourced from wholesalers - they all come directly from the people who make them, ensuring that Birch & Loom customers are accessing these unique pieces at the best possible prices.
One of the most motivating factors in being able to collect these pieces is the ability to make a real difference in the lives of artisans. For many women in particular, weaving and printing represent an opportunity for financial independence and an ability to provide education for their children. It also ensures that these generations-old skills are not lost – this is a very real threat as a growing middle class and developments in technology are changing priorities for many families.